| Wednesday 29 June 2011 |
| The Data Marketing Presentation Arena |
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People in Play – Part 1 – Pulling the Trigger
Presented by:
Chris McDonald, Managing Director, The Trading Floor - a Callcredit Company |
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| Analysis + Data + Content = Turbo-Charged Marketing |
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Presented by:
Andrew Campbell, Managing Director – Insight, 20:20 Dialogue
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| 11.20 - 11.50 |
| Creating a highly responsive database – a how to guide |
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Guy has over 15 years of experience in developing and managing customer activation and loyalty programmes for a wide variety of blue chip FMCG, retail, financial service and telco businesses. Guy has led the Maximiles business in UK & Ireland since 2009, before which he ran the Tesco Clubcard team at dunnhumby for 2 years before spending a further 2 years running the remainder of dunnhumby’s portfolio. Guy started his career at Procter & Gamble where after a number of sales and marketing roles he became the Head of eCommerce.
Presented by:
Guy Keeling, Managing Director, Maximiles
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| 12.00 - 12.30 |
| Strategies for International Direct Marketing |
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Presented by:
Mark Bridges, Senior Director International Sales & Business Development, Data Services International
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Thom Hansen, Vice President International, Infogroup / DirectMediaMillard
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| 12.40 - 13.10 |
| Addressing data quality |
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Presented by:
Laura Forvague, Regional Sales Manager, Capscan Ltd
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| 13.20 - 13.50 |
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Get Fit, Keep Fit
Presented by:
Nick Bunting, Former Position of Head of Public Affairs & Operations at the Rugby Football Union, Datanomic
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| 14.00 - 14.30 |
| Flying high in troubled times |
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Virgin Atlantic talk candidly about the difficulties being faced by the travel and leisure industry in these times of austerity, and reveal how intelligent use of data and insight has helped them find the silver lining behind the gloomy recession cloud.
Presented by:
Lauren Jenkin, Campaign Production Executive, Virgin Atlantic
Fiona Sweeney, Client Consultant, RAPP
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| 14.40 - 15.10 |
| Multi – Channel Marketing. What it really is. How to sort the truth from the hype |
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Presented by:
Andy Wood, Managing Director, GI Insight
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| 15.20 - 15.50 |
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A Roadmap to Personalisation Excellence
Presented by:
Martin Smith, Head of Travel, Media and Entertainment Sectors, Neolane Limited
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| 16.00 - 16.30 |
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Driving prospects online and keeping them there!
Presented by:
John Noble, Director, Pro-Active Business Information
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| Thursday 30 June 2011 |
| The Data Marketing Presentation Arena |
| 10.00 -10.30 |
People in Play – Part 2 – Home Move Triggers
Presented by:
Chris McDonald, Managing Director, The Trading Floor - a Callcredit Company
Lindsey Scarfe, Senior Consultant, Callcredit Marketing Solutions |
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| 10.40 - 11.10 |
| Customer database marketing in home shopping – Make your data work harder |
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Make your data work harder Effective customer targeting is a major challenge in today’s increasingly fragmented marketing landscape. However, consumer empowerment, speed of accessing information and the variety of marketing channels available offer increased opportunities if the data is utilised correctly. Martin Dawson, Business Development Director, Abacus will offer different methods to make your data work harder, providing the insight you need to, tailor offers and communicate with customers more effectively. To demonstrate putting the theory into practice, the presentation will also feature a case study from The Webb Group, who leveraged transactional data to improve the effectiveness of their direct mail strategy.
Presented by:
Martin Dawson, Business Development Director, Abacus 360
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| 11.20 - 11.50 |
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Data at the Heart of Creative Thinking
Presented by:
Charles Ping, Director, Communisis plc
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| 12.00 - 12.30 |
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Flying High In Troubled Times
Virgin Atlantic talk candidly about the difficulties being faced by the travel and leisure industry in these times of austerity, and reveal how intelligent use of data and insight has helped them find the silver lining behind the gloomy recession cloud.
Presented by:
Lauren Jenkin, Campaign Production Executive, Virgin Atlantic
Fiona Sweeney, Client Consultant, RAPP
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| 12.40 - 13.10 |
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10 Ideas to improve cold list performance
Presented by:
Jeff Taylor, Group Data Marketing manager, Scotts & Co
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| 13.20 - 13.50 |
Data at the Heart of Creative Thinking
Presented by:
Charles Ping, Director, Communisis plc |
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| 14.00 - 14.30 |
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Conversational Marketing: Creating Exceptional Customer Experiences Seamlessly, across Inbound and Outbound Channels
Presented by:
Simon Rainbow, Head of Retail and Financial Services Sectors, Neolane Limited
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| 14.40 - 15.10 |
| Driving prospects online and keeping them there! |
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Presented by:
John Noble, Director, Pro-Active Business Solutions
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| 15.20 - 15.50 |
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Reducing fraud losses using address and delivery intelligence
Presented by:
Tristan Prince, Royal Mail Product Manager, ID Validation & Fraud Prevention
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| 16.00 - 16.30 |
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Long time, no see – Using predictive modelling to reactivate long lapsed customers
Presented by:
Paresh Patel, Head of Insight & Analytics, Qbase Data
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