London, UK - Infogroup, a (NASDAQ: IUSA) company, is bringing international expert speaker Karim Iskandar to the Data Marketing Show to share fresh insights in CRM data management that promise to significantly enhance marketing ROI.
In a practical, best practice session, Karim, who heads the UK, Europe and Asia Pacific regions of OneSource Information Services, will highlight specific strategies that can enhance CRM data and drive improved sales and marketing performance.
"Research from Sirius Decisions has revealed that organisations which follow data management best practice can achieve a 66% lift in bottom-line performance," says Karim. "Despite this, many organisations struggle with data quality issues, and fail to realise the potential of their CRM data resource.
"By adopting an active CRM data enhancement strategy, sales and marketing managers can transform their ROI performance. The session will provide an opportunity to discuss effective, workable approaches and to learn how integrated access to business data, financial reports and relevant news within the CRM can drive user adoption."
Karim Iskandar is VP International of OneSource Information Services. He will deliver his presentation "Increasing Marketing ROI through Data Enhancement & CRM Integration" at 15.20 on Tuesday 29 June as part of the Data Marketing Show Presentation Arena Programme.
The presentation will highlight the benefits of:
- Driving CRM adoption by improving data quality.
- Minimising marketing waste through data cleansing.
- Increasing customer retention and driving upselling by monitoringkey account developments
- Enhancing conversion rates through improved sales preparation
Infogroup is showcasing the full spectrum of its data and interactive resources for the UK market at this year's Data Marketing Show, bringing together sister companies OneSource, Infogroup|UK and ORC International on stand B504. With 38 years heritage and a four million strong customer base, Infogroup is one of the biggest and best-known data marketing corporations in the US.
For further information on the respective UK Infogroup brands visit:
www.infouk.com; www.orc.co.uk; or www.onesource.com
Karim Iskandar, VP International, OneSource Information Services has overall responsibility for the UK, Europe and Asia Pac regions. Karim recently joined OneSource from LRN where he started up their European operations and was responsible for the UK. Previously he worked for Forrester Research where he launched their European business in Amsterdam before being offered a management position in the UK. After leaving Forrester Research, Karim worked for Harris Interactive as their European Vice President for sales and business development.
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world's most dominant and powerful Internet search engines and GPS navigation systems. Infogroup's headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
About OneSource Information Services, Inc.
OneSource, an Infogroup company, delivers business and sales intelligence on millions of companies and executives worldwide - optimizing clients' sales and marketing efforts and assisting with business-to-business research activities. The OneSource LiveContentT platform combines content from over 50 world-class suppliers and thousands of information sources, providing unparalleled data accuracy and depth, delivered through the Web, CRM integrations, and information portals. OneSource has offices in North America, Europe, Australia, and Asia. For more information, please visit www.onesource.com.
For further information please contact:
Rachael Collinge,
Senior PR Account Manager,
Marketecture.
Tel: +44 (0) 161 786 8049
Email: rachael.collinge@marketecturegroup.co.uk