Portrait demonstrates how marketers can initiate, measure and refine inbound and outbound customer dialogue in real-time.
Henley-on-Thames, 18 May, 2010 - Portrait Software, a leading provider of customer interaction optimization software, today announces its attendance at the Data Marketing Show, which is taking place from 29th-30th June at Olympia, London.
Portrait will be demonstrating its market-leading Customer Interaction Suite throughout the show, including the newly-launched Portrait Dialogue Formerly known as Portrait Campaign Manager, this latest release takes campaign management to a new level, converting disparate campaigns and customer interactions into an engaging two-way dialogue to improve customer retention, reduce customer opt-out, and increase lifetime value.
Leading Portrait's presence at the event is Kieran Kilmartin, the company's Group Marketing Director, who will present a session entitled "From Campaigns to Dialogues - Making it Relevant and Personal." The session will take place on Tuesday 29th June at 10:40am and will look at how some of the world's leading marketing teams are overcoming the proliferation of new online channels, overwhelming volumes of customer data and increasingly discerning customers, to deliver outstanding marketing programs.
Key learnings from the session will focus on how organizations can:
- Improve cross-channel customer interactions and drive more relevant
interactions
- Automate, monitor and manage marketing programs more effectively
- Unify inbound and outbound marketing programs
- Move optimization to the forefront of their marketing strategies
"As marketers, we derive our satisfaction from seeing the success of our marketing programs," says Kieran Kilmartin, Group Marketing Director, Portrait Software. "Increased campaign response rates, greater product awareness, increases in cross-selling opportunities, more website hits and increased customer retention through contract renewals are just some of the many objectives we look to address through our marketing activities.
However, as our lives have become more complex and challenging, so has the ability to meet these objectives. We are looking forward to discussing these issues at the Data Marketing Show and the vital role that technology can play in overcoming them."
To see Portrait's Customer Interaction Suite in action, please visit stand B401.
About Portrait Software
Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences.
This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real-time customer interactions that communicate precisely the right message through the right channel, at the right time.
Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions.
For more information on Portrait Software, please visit:
www.portraitsoftware.com