Aldermaston, United Kingdom 30 June 2009 – Keepa Ltd is pleased to announce the launch of SafeKeepa for the first time at the Data Marketing Show. As a leading managed on-line engagement marketing tool with automated rules based applications, SafeKeepa’s suite provides marketers with a flexible automated application to manage complex multi-tiered campaigns without the stress of learning or implementing new software applications.
SafeKeepa is designed to help B2B, B2C and Channel Marketers quickly Build, Execute and Measure sophisticated multi-tiered marketing campaigns, whilst allowing them to create successful lead generation programmes engaging, nurturing and qualifying sales leads. Flexible reporting functionality lets marketing departments measure campaign results in a way that fits their business. Reporting dashboards allows marketing and sales teams to better understand their prospects, so they can automate responses and quickly qualify leads that are demonstrating buying behaviours, and then automate the lead routing process.
"Through no fault of their own, Marketers have always struggled to precisely measure their campaigns and this has been mainly down to the fact that in the past they have always had to use different systems for different routes to market. Now SafeKeepa makes it easier for them to build, execute and measure their campaigns, because everything can now be managed within a single platform," said Paul Mitchell, director of Keepa. He went on to say, "When marketers can see what is happening in real-time across multi-tiered campaigns, they can automate their responses and lead routing, measuring and qualifying responses that really matter. This results in more successful campaigns and allows them to become more targeted and personalised with their future campaigns and when you are more targeted and personalised in your approach then your ROI improves."
SafeKeepa is the managed solution for companies that need measurable results from their marketing spend. By integrating and automating the key lead generation process of direct and interactive marketing, then profiling, nurturing, scoring and lead routing of sales opportunities becomes easier. SafeKeepa improves the quality of sales opportunities, allowing organisations to respond quicker, faster and more efficiently allowing them to accelerate the entire sales cycle and give more confidence with future campaigns.
Manage multi-tiered campaigns simply through a single platform
Adam Sharp, director at CleverTouch Marketing said, "As a B2B marketing consultancy focused on helping our Clients accelerate their sales funnel and pipeline, we find SafeKeepa to be a very useful and robust multichannel technology platform offering us and our clients to manage highly personalised digital and print campaigns. SafeKeepa works the way we do, allowing us to integrate campaigns and then easily measure the success at each stage of the campaign process.”
With SafeKeepa, marketers can manage complex multi-tiered, multi-layer campaigns within a single on-line on-demand environment. They can build, execute and measure on multi-step, multi-touching point campaigns and group various marketing media such as e-mails, landing pages, personalised landing pages, banners, direct mail, business reply cards and telemarketing within a single campaign. SafeKeepa is so flexible that they can quickly deploy, review and adjust campaigns on the fly to maximise results.
Adam Sharp, director at CleverTouch Marketing said, "As a B2B marketing consultancy focused on helping our Clients accelerate their sales funnel and pipeline, we find SafeKeepa to be a very useful and robust multichannel technology platform offering us and our clients to manage highly personalised digital and print campaigns. SafeKeepa works the way we do, allowing us to integrate campaigns and then easily measure the success at each stage of the campaign process.” With SafeKeepa, marketers can manage complex multi-tiered, multi-layer campaigns within a single on-line on-demand environment. They can build, execute and measure on multi-step, multi-touching point campaigns and group various marketing media such as e-mails, landing pages, personalised landing pages, banners, direct mail, business reply cards and telemarketing within a single campaign. SafeKeepa is so flexible that they can quickly deploy, review and adjust campaigns on the fly to maximise results.
"SafeKeepa’s dashboard reporting gives my team insight into our routes to market that simply wasn’t available in the past without analysing various reports from different systems and spending hours producing manual reports," said Malcolm Tuck, UK MD, Kaspersky Lab. "Now, within a single application my team can instantly read the results, understand what needs to be improved and maximise our results."
Build campaigns that generate the right kind of leads
SafeKeepa has been designed for maximum flexibility. Marketing teams can build and execute campaigns of various complexity, length and structure, incorporating both on-line and physical assets. Marketers can easily understand these complex campaigns because of the reporting functions, allowing them to measure across marketing assets, programmes, products, territories or any number of combining factors.
SafeKeepa allows marketers to take control by measuring campaign responses that matter most to the business. By applying rules based scoring, marketers can accurately qualify the quality of the leads based on pre-determined responses. Marketers can see in real-time how their campaigns are comparing with other campaigns, allowing them to be more targeted and determine what type of campaign responses will result in the highest ROI.
ENDS
About Keepa
Keepa provides managed engagement marketing solutions utilising SafeKeepa to automate marketing processes for companies, either working directly or via marketing professionals. SafeKeepa helps companies Build, Execute and Measure their campaigns, improving the quality of their sales leads, increasing marketing effectiveness, and improving the sales cycle. Keepa offices are in Aldermaston, Berkshire. For further information please visit: www.keepa.co.uk. If you are interested in becoming a Keepa Partner, for more information please e-mail partner@safekeepa-systems.com
Press Contact: Christine Durkin
pr@keepa.co.uk
T: 01189 820747
Keepa Ltd, Minerva House, Calleva Park, Aldermaston, Berkshire, RG7 8NA, UK