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Bringing customer intelligence to life
Tuesday, June 09, 2009
Experian Integrated Marketing is demonstrating how to bring customer intelligence to bear to make informed decisions at every stage of the marketing lifecycle, especially when executing multi-channel campaigns. EIM will be demonstrating its recently launched marketing database and campaign management tool, Experian Elements.
Experian Integrated Marketing is demonstrating how to bring customer intelligence to bear to make informed decisions at every stage of the marketing lifecycle, especially when executing multi-channel campaigns. EIM will be demonstrating its recently launched marketing database and campaign management tool, Experian Elements.
The solution supports the creation of a single customer view, data mining, predictive modelling and targeting. Ad-hoc demonstrations will be provided to visitors giving visible examples of how the application can support both their marketing and the business as a whole. EIM is offering visitors a range of whitepapers on how to drive effective marketing in a recession, four ways to fix customer retention, and how best to engage online with the empowered consumer.
Director of data strategy at EIM, Colin Grieves, is giving a seminar on Tuesday, 30th June, at 10.30 explaining the value of data for customer enhancement and how insight can be used to retain and grow customers during a recession. With 15 years’ industry experience, Grieves has helped major brands including News International, BT, DSG and WH Smith.
His presentation will demonstrate techniques that support this value-driving approach to marketing. It will focus on approaches to data that will help marketers to understand their customers and ensure they are communicated with by the most appropriate channels, thereby reducing defection and increasing sales.
