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Train of thought analysis with FastStats

Monday, June 08, 2009
Apteco has introduced new visualisation tools for its flagship train of thought analysis application FastStats Discoverer. The latest version of its software enhances the easy-to-use Windows interface to enable marketers to gain valuable insights. Apteco has introduced new visualisation tools for its flagship train of thought analysis application FastStats Discoverer. The latest version of its software enhances the easy-to-use Windows interface to enable marketers to gain valuable insights.

A new Venn diagram visualisation has been developed using Windows Presentation Foundation. This classic and widely used data visualisation technique offers an updated representation with new levels of usability and data exploration not experienced before by analytical software users.

Following client demand, the software can now be integrated with a wider range of digital marketing providers, including Responsys, ExactTarget, Neolane, Traction, Pure and sign.up.to. Customer data can be segmented and uploaded directly from FastStats into the digital platform and campaign response downloaded for analysis.

FastStats Excelsior combines the analytical power of FastStats with the flexibility of Microsoft Excel to manipulate and present data and results. This allows users to combine the insight tool with their customised reports, while non-technical users can refresh reports on-demand with a single click.

The application also offers a streamlined process for the creation and deployment of scoring models through its Profiling and Modelling module. This eliminates the need to create models in external applications before applying them back to the original database, reducing the time and technical support required for train of thought analysis and marketing.