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The REaD Group Announces Data Asset Management Offering and Subsidiary Re-Branding

Monday, June 08, 2009
The REaD Group plc today announced details of its new Data Asset Management offering as well as the re-branding of the plc's wholly-owned subsidiary, The REaD Group (UK) Limited, now trading as REaD UK. The REaD Group plc today announced details of its new Data Asset Management offering as well as the re-branding of the plc's wholly-owned subsidiary, The REaD Group (UK) Limited, now trading as REaD UK.

In response to recent expansion and changing market conditions, The REaD Group plc has re-configured its product and service range under the heading Data Asset Management - a term which, it believes, best articulates the Group's considerable expertise and shift in focus towards achieving one very specific and beneficial goal: To provide integrated data management services via which UK companies can increase ROI and win more business.

'We're all working harder during this recession, but here at The REaD Group plc we're on a mission. Namely, to help all UK companies work smarter by optimising what is arguably their most valuable marketing asset - data,' comments Mark Roy, the Group's CEO. 'Whether above the line or below the line, with so many 'old-school' marketing demarcation lines becoming increasingly redundant as marketers seek the most meaningful and cost-effective ways to communicate with customers, what's needed now is a more holistic and dynamic approach. Data Asset Management is our response - a portfolio of data products and services which are easily managed, cost-effective and that enable clients to constantly update and renew their data.

'Whether marketers require a single job or comprehensive suite of Data Asset Management services from our subsidiaries, which include bureau services provider meta-morphix; lifestyle and transactional specialist Scientia Data; suppression file innovator REaD UK; and list and inserts manager TRG Strata*, the Group can devise and co-ordinate linked-up data solutions to meet every need.'

As part of the Group's Data Asset Management repositioning, REaD UK - home to well known suppression files including The Bereavement Register, GAS and GAS Reactive - will henceforth trade as 'REaD UK'. Luci Penn, who was previously the Group's Project Development Manager, has been appointed as REaD UK's Managing Director.

Adds Mark Roy: 'Data Asset Management is a natural progression for The REaD Group - one which builds upon the combined strengths of our many market-leading products, companies and services. By allowing companies to leverage ever-greater insight and revenue from their customer files, Data Asset Management is as much a mindset as it is an offering - one which will set new benchmarks for saving time, money and increasing response rates.'