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Poor data meets its match with Capscan
Monday, June 08, 2009
Address management and data quality solutions provider Capscan is exhibiting its range of applications and offering visitors a free white paper, plus the chance to win in a prize draw.
Address management and data quality solutions provider Capscan is exhibiting its range of applications and offering visitors a free white paper, plus the chance to win in a prize draw. On-stand competition entrants may walk away with an iPod or an iPhone, but can definitely pick up a copy of the whitepaper, “Data Quality: Perception v Reality”.
The company is showing its Matchcode International software, which provides addressing functionality for over 240 countries, as well as postal code and street level information for 40-plus countries. It is also demonstrating Capscan OnDemand, a hosted address verification and enhancement application, and Capscan Integrity, an online data cleansing, suppression and enhancement service.
Sales director David Mead is also giving a seminar called “Addressing Data Quality”. He is looking at the importance of putting the address database at the core of your business strategy. Inaccuracies add to costs and can prevent business growth which, in the current climate, make data quality more important than ever.
Mead will discuss the negative and often costly impact that incorrect data has on customer and prospect relations for international businesses trading both online and direct. He will demonstrate how return on investment can be delivered to the business by adopting best practice data quality.
