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Maximising marketing
Monday, June 08, 2009
Lead generation is a hot topic in marketing as companies look to get the freshest data possible on consumers as they are in market. Maximiles is using the Data Marketing Show to present its range of lead generation services, combined with email marketing propositions.
Lead generation is a hot topic in marketing as companies look to get the freshest data possible on consumers as they are in market. Maximiles is using the Data Marketing Show to present its range of lead generation services, combined with email marketing propositions.
The company will demonstrate the superior cost-effectiveness, speed and traceability of its online marketing services compared to traditional postal campaigns. At the show, visitors can look into the benefits of transactional data available through Maximiles, in comparison to conventional lifestyle data and hear how it improves targeting and delivers better return on investment.
Maximiles has recently broadened its portfolio of data marketing products, so the event is an ideal time to gain a fresh understanding of how it can support campaigns. According to online communications manager Enzo Rodia, “For our lead generation services we will be focusing on the benefits of recruiting from our data pool of highly active, web-savvy, proven retail shoppers.” The company is also demonstrating its sampling services at the Insight show.
