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A Portrait of recession-beating marketing

Monday, June 08, 2009
Portrait Software is exhibiting what it describes as a “recession-specific product” – its Campaign Manager application. Portrait Software is exhibiting what it describes as a “recession-specific product” – its Campaign Manager application. The software enables marketing departments to focus their resources where they will have the greatest impact, removing the burden of administration and allowing them to focus on value-adding tasks.

The software provides support for campaign segmentation, campaign automation, email and event-driven marketing, SMS, mobile and loyalty management. Alongside it, the company is also demonstrating its Customer Analytics package, which offers high levels of accessibility, collaboration and visualisation across desktop, server and web-based deployments.

Representatives of the company are also giving workshops each day. The first is in collaboration with Alan Crawley of Optima Value Group and is called “Delivering Customer Value Growth”. This will outline six steps for customer marketers to ensure that their data and insights deliver value consistently over time.

The second is presented by Portrait Software’s Dr Neil Skilling who is talking about “Recession-Busting Marketing” He explains: “This economy is bleak and companies are working to do more with less. Marketers need to break away from traditional thinking in order to recession-proof their campaigns and optimise customer retention. The art of marketing is evolving into a data-driven science, firmly based on four business principles: Get Analytical, Get Automated, Get Customer-Centric, Get Engaged.”