Data Marketing Show Conference Programme 2011

eHarmony has 1.5 million members in the UK and matches millions of people every day by harnessing the information gathered by its 250+ item relationship questionnaire that all members complete.
This session will provide an insight into how the same data used to find people compatible matches is at the heart of the match-maker’s communications strategy, and identifies the challenges and opportunities that come with turning a wealth of consumer data into powerful insight driven marketing.

Presented by:
Ottokar Rosenberger, UK Country Manager, eHarmony

Return on investment is the constant benchmark for data-driven marketing. With so many measures to choose from, how does an organisation demonstrate that the right kind of behavioural change has been achieved for the budget deployed? COI has developed evaluation methodologies and has built on its award winning system Artemis, to ensure its colleagues in Government and agencies are getting the right results. This session explains how they approach it.

Presented by
Marc Michaels, Director of Direct and Relationship Marketing and Evaluation, COI

With technology and management information overload, are marketers now overcomplicating customer journey management? Antony Smith from the Gala Coral Group will attempt to demonstrate how the simplest CRM across a complicated multi-channel landscape can engage customer and board stakeholders alike. Exploring the 6 steps of the customer journey and how simple CRM programmes, that maximise technology and media at each key touch point can drive loyalty and profit.

Presented by:
Antony Smith, Head of CRM - Group Marketing, Gala Coral

An update on Tesco's continued investment in loyalty and the new innovations that have been delivered for customers over the past year - new technology, new ways for customers to spend their vouchers including the Big Clubcard Voucher Exchange and the benefit to customers and the business of this continued investment in loyalty.

Presented by:
Kim Synnott, Senior Marketing Development Manager – Clubcard, Tesco

Many organisations have software from different vendors. One of the biggest challenges is bringing this data together to improve customer engagement. Discover the value of integrating this information, the challenges faced and how to address them, alongside best practice insights from leading organisations.

Presented by:
Rusty Warner, Vice President of Product Marketing, Alterian

Engendering customer loyalty is one of the most important roles of a marketing campaign. In a climate of stretched budgets, customer churn is an issue from which no brand is exempt and which should be ignored at a brand’s peril. Database analysis provides valuable opportunities to engage more with your customers through digital channels such as email and mobile. When undertaken correctly, clear insights can be used to create extremely effective and relevant marketing campaigns. However, get it wrong and your efforts could turn-off a loyal customer. British Airways and e-Dialog will present their 2011 Engage Award nominated case study on how leveraging email database analysis can create enduring brand loyalty whilst driving new opportunities.

Presented by:
Luke Griffiths, VP Client Services (e-Dialog), e-Dialog / British Airways

eHarmony has 1.5 million members in the UK and matches millions of people every day by harnessing the information gathered by its 250+ item relationship questionnaire that all members complete.
This session will provide an insight into how the same data used to find people compatible matches is at the heart of the match-maker’s communications strategy, and identifies the challenges and opportunities that come with turning a wealth of consumer data into powerful insight driven marketing. 

Presented by
Ottokar Rosenberger, UK Country Manager, eHarmony

Data is at the heart of all marketing practice these days indeed, some might say it underpins the very fabric of modern society. With the DM model changed forever to lower volume, higher frequency, the need for marketers to be ahead of the game has never been greater. Mark takes an in-depth look at the future of Direct Marketing from the legislative threats from Europe, to multi-channel integration and where the biggest opportunities of the next decade might lie.

Presented by:
Mark Roy, Chair of the DMA Data Council, DMA

A range of practical examples of how clients have used their data to develop incremental income combined with a case study on how customer analysis can help you reinvigorate mature distribution channels and open up entirely new opportunities.

Presented by:
Paul Thilo, ADMS UK General Manager, Aegon

With technology and management information overload, are marketers now overcomplicating customer journey management? Antony Smith from the Gala Coral Group will attempt to demonstrate how the simplest CRM across a complicated multi-channel landscape can engage customer and board stakeholders alike. Exploring the 6 steps of the customer journey and how simple CRM programmes, that maximise technology and media at each key touch point can drive loyalty and profit.

Presented by:
Antony Smith, Head of CRM - Group Marketing, Gala Coral

Many organisations have software from different vendors. One of the biggest challenges is bringing this data together to improve customer engagement. Discover the value of integrating this information, the challenges faced and how to address them, alongside best practice insights from leading organisations.

Presented by:
Rusty Warner, Vice President of Product Marketing, Alterian

A time for some audience participation and the chance to ask questions to a panel of financial services experts in the field of data, it is an open forum for everyone to debate the future and importance of data and see how it is best used from a marketers perspective to achieve the best results and ROI.

Presented by:
Anthony Coombes, Senior Marketing Analysis Manager, Aviva
Paul Thilo, ADMS UK General Manager, Aegon